Fashion giants have been turning heads globally for a multitude of reasons, but the most recent innovation has us all taking a second look. H&M, the Swedish fast-fashion retailer, has recently launched a new look not modelled by a traditional human model. Instead, they are utilising technology to display their fashion – a digital clone.
Yes, a digital clone. These virtual models are not confined by human limitations, and they could change the modeling industry drastically. They can wear any design perfectly, not affected by normal human body fluctuations. Plus, digital models are available around the clock, potentially impacting the fashion industry dramatically.
This groundbreaking strategy might cause ripples of change in the model industry, raising questions about employment prospects for human models. However, they introduce a new and perhaps more sustainable model for the ever-growing fast fashion industry. Innovation and fashion have always walked hand in hand, but this digital stride boldly strides into uncharted territory. Read More
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